Mobile performance score: 12 / 100
Over 65% of BCM's traffic arrived via mobile. A score of 12 placed the store among the worst-performing sites — causing heavy page abandonment before content even appeared on screen.
A complete Magento Luma-to-Hyvä migration for BetterCareMarket, Australia's registered NDIS provider — rebuilt in 8 weeks by Ribog Digital, with blocking time cut from 5,090ms to 570ms, a perfect 100/100 SEO score, and zero downtime.
BetterCareMarket (BCM) is one of Australia’s most trusted registered NDIS providers. Founded by Dr. Erik Louwerens — a medically trained healthcare entrepreneur with over 25 years of global pharmaceutical leadership — BCM was born from a deeply personal mission: finding fall-prevention products for his own mother, Dr. Louwerens identified a critical gap in trustworthy, accessible healthcare solutions for Australians living with disabilities, chronic conditions, or mobility challenges.
Since NDIS registration in 2019, BCM has grown into a one-stop destination offering 1,500+ curated products online, with access to 30,000+ items through their supplier network. Their customers include NDIS participants, carers, occupational therapists, physiotherapists, support coordinators, and plan managers — all relying on BCM to source critical healthcare products quickly and confidently across Australia.
Ribog Digital Private Limited was engaged to deliver a complete Luma-to-Hyvä migration — zero downtime, full SEO preservation, and purpose-built frontend for BCM’s healthcare audience.
The migration moved BCM from a legacy Luma store to a modern Hyvä-powered storefront — redesigned for clarity, trust, and performance at every customer touchpoint.
BCM's customers are elderly people, NDIS participants with disabilities, and carers under genuine pressure to find the right product. A slow, unstable website is not an inconvenience — it is a barrier to independence. The live Luma store data confirmed exactly this:
Over 65% of BCM's traffic arrived via mobile. A score of 12 placed the store among the worst-performing sites — causing heavy page abandonment before content even appeared on screen.
The browser's main thread was blocked for over 5 seconds — meaning users could not tap products, search, or use the NDIS checkout for that entire window after page load began.
Content jumped and reflowed unpredictably as pages loaded. For elderly users and people with motor challenges, this made the store effectively unusable on mobile.
Even on desktop, BCM's Luma store was sluggish — affecting support coordinators and plan managers who use the site professionally to source NDIS products for their clients.
With achievable fixes available — descriptive link text, structured data, technical gaps — a score of 92 was limiting BCM's organic visibility for high-value NDIS product search terms.
Our customers depend on us to make their lives easier. Every second of load time we could reduce was a direct improvement to someone living with a disability or caring for a loved one.
Ribog Digital executed a complete Luma-to-Hyvä migration, replacing Magento's legacy Knockout.js and RequireJS frontend with Tailwind CSS + Alpine.js — dramatically more performant, maintainable, and purpose-built for BCM's healthcare audience.
18 third-party extensions audited for Hyvä compatibility. SEO baseline captured across 120+ URLs. NDIS checkout flow and BetterCarePro integration fully documented before any changes began.
BCM's brand identity translated into a Tailwind CSS design token system. WCAG 2.1 AA accessibility compliance validated at design level — critical for users with visual and motor impairments.
Every frontend component rewritten from scratch. NDIS Checkout rebuilt with Hyvä Checkout. BetterCarePro integration preserved. Filters, navigation, and bulk ordering rebuilt and benchmarked.
Lighthouse audits across 50+ page templates. All URLs preserved 100% — zero redirects. Structured data (Product, BreadcrumbList) validated. Full testing on iOS, Android, and desktop.
Incremental rollout via feature flags. Real-user monitoring active from minute one. All KPIs verified within 48 hours. Zero downtime recorded throughout the entire cutover.
Ribog Digital replaced Magento's legacy frontend architecture with a modern, lightweight stack — while preserving all backend capabilities BCM depends on for NDIS order management, BetterCarePro operations, and Australian supplier integrations.
BetterCareMarket’s Hyvä migration was never purely a technical project. It was a commitment to the tens of thousands of Australians living with disabilities, chronic conditions, or mobility challenges — who rely on BCM to find and order the products that support their independence.
Working with Ribog Digital Private Limited, BCM transformed their Magento store from a Luma site scoring 12 on mobile into a modern Hyvä-powered experience scoring 53 on mobile and 71 on desktop — with a perfect SEO score of 100 and blocking time reduced from 5,090ms to 570ms. Delivered in 8 weeks with zero downtime.
"The Hyvä migration by Ribog Digital has given us the foundation to grow. Our store is faster, our team moves faster, and most importantly — our customers can find what they need and order with confidence."